HUMMINGBIRTH
Rebranding & Website Creation for Hummingbirth
Industry
Health & wellness
What I did
Logo & branding
Website redesign
WordPress Development
Redesign and New Identity for Hummingbirth
Hummingbirth was born from the evolution of Crazy Happy Motherhood — a growing community built on conscious, peaceful birth.
As Michaela’s vision matured, the brand needed clarity, structure, and a name that reflected calm confidence.
We crafted a refined identity and designed a website that brings warmth and strategy into harmony.
The Challenge
Crazy Happy Motherhood had evolved into a trusted community, but both the name and visual identity no longer reflected the brand’s vision. The challenge was to create a complete rebrand—renaming the business to Hummingbirth, developing a new visual identity, and transforming an outdated blog into a calm, modern brand that inspires confidence and supports mothers throughout their journey.
Design Direction
The new identity was inspired by the hummingbird—a symbol of hope, resilience and gentle strength. The logo combines the elegant form of a hummingbird with a heart, subtly representing the bond between mother and child. The name Hummingbirth reflects a calmer, more meaningful direction, replacing the energetic tone of Crazy Happy Motherhood with a brand centred on confidence, care and conscious birth.
Brand Assets & Identity
A complete visual identity was created, including a new logo, colour palette, typography and supporting brand elements. Every component was designed to communicate warmth, clarity and professionalism while remaining flexible across digital platforms.
Website Development
The website was completely redesigned to replace the outdated blog structure with a modern, responsive platform focused on clarity and usability. Built in WordPress, the new website introduces improved navigation, stronger content hierarchy and a calmer user experience that better reflects the brand’s purpose.
Final Outcome
The project transformed Crazy Happy Motherhood into Hummingbirth—a new name, identity and digital experience that better reflect the brand’s mission. Together with the redesigned website, the rebrand created a cohesive and scalable foundation for future growth while strengthening the emotional connection with its audience.
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