Concept Project
Rebranding & Website Redesign for VegÁno Restaurant
Industry
Restaurant
What I did
Logo & branding
Website redesign
Social Media Design
Redesign and new brand identity for VegÁno restaurant
VegÁno restaurant was founded with the goal of bringing delicious, modern, and sustainable vegan cuisine to a broader audience.
With growing interest in plant-based dining, the brand needed a fresh visual identity, clear structure, and a presentation that reflects the quality of its food.
We created a complete branding and a new website that combine aesthetics, clarity, and a seamless customer experience.
The Challenge
The existing visual identity and website no longer reflected the quality, atmosphere and modern dining experience the restaurant aimed to provide. This self-initiated concept explores how a complete rebrand and website redesign could create a stronger emotional connection with customers while elevating the brand’s digital presence.
Design Direction
The concept was inspired by fresh ingredients, simplicity and contemporary dining. A cleaner visual identity, modern typography and a refined green colour palette were introduced to create a brand that feels natural, welcoming and memorable while highlighting the freshness of the restaurant’s menu.
Brand Assets & Identity
A complete visual identity was developed, including a refreshed logo, colour palette, typography and supporting brand elements. Every asset was designed to create a cohesive identity that works consistently across digital platforms, printed materials and marketing campaigns.
Social Media Design
To extend the visual identity beyond the website, a collection of social media assets was created to promote daily menus, seasonal offers and featured dishes. The layouts combine bold food photography, clean typography and consistent branding to create an engaging and recognisable social media presence.
Website Development
The website was redesigned to provide a cleaner, more intuitive experience that puts the restaurant’s menu and atmosphere at the centre of the customer journey. The concept focuses on responsive layouts, clear navigation and strong calls to action, making it easy to browse the menu or place an order from any device.
Final Outcome
This concept demonstrates how a thoughtful rebrand can completely transform the perception of a restaurant. By combining a refined visual identity, a modern website and consistent social media assets, the project presents a cohesive brand experience designed to attract new customers and strengthen long-term recognition.
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