Branding & WEBSITE

New Design and Website for Petra BB Menopause Coach

Industry

Health & Wellness

What I did

Logo & branding

WordPress Development

Social Media Design

Building the Brand for Petra BB Menopause Coach

Petra approached me with the vision of creating a premium brand that would communicate trust, expertise and compassion while helping women navigate menopause with confidence.

The project included a complete visual identity, responsive website design and a cohesive digital presence built to educate, inspire and support her growing community.

The Challenge

The challenge was to create a brand that feels professional without becoming clinical, while communicating warmth, trust and authority. The visual identity needed to resonate with women entering a new stage of life and provide a calm, welcoming digital experience.

Design Direction

The identity is built around balance, transformation and feminine strength. Soft earthy greens, elegant typography and generous spacing create a calming atmosphere that reflects Petra’s holistic approach to menopause education and wellbeing.

Brand Assests & Identity

The logo is based on the mirrored BB initials, creating a harmonious symbol inspired by balance and duality. The form subtly references the yin-yang philosophy, while also suggesting the feminine anatomy, representing transformation, renewal and the natural rhythm of a woman’s body.

A complete visual identity was developed, including the primary logo, colour palette, typography, supporting graphic elements and social media templates. Every element was designed to create a recognisable, premium and consistent brand across digital and printed touchpoints.

Website Development

The website was designed to educate, inspire and guide visitors through Petra’s services and educational content. Built in WordPress, it combines elegant layouts, intuitive navigation and responsive design to deliver a seamless experience across all devices.

Final Outcome

The project established Petra BB as a trusted and recognisable menopause coach with a cohesive brand identity, elegant website and consistent visual language. The result is a professional digital presence that reflects both expertise and empathy while creating a strong foundation for long-term growth.