cheltenham shine cleaning
New Design and Website for Cheltenham Shine Cleaning
Industry
Cleaning Services
What I did
Logo & branding
Website design (Figma)
WordPress site via Elementor
Booking system integration
Basic SEO & Google integration
New Design and Website for Cheltenham Shine Cleaning
Cheltenham Shine Cleaning is a brand focused on luxury cleaning services in Cheltenham, founded by Eva. Initially, the brand lacked a clear visual identity, searching for something that would capture the uniqueness of her offer — not a typical logo with a broom or a woman with cleaning products, but a design that would truly represent her brand.
Eva knew she wanted something personal, original, and luxurious. Her goal was to create a visual that would be not only aesthetically pleasing but also reflect the brand’s core values of cleanliness, shine, and eco-friendly approach.
The result is a logo featuring a strong “S” motif with a shining star in the center, symbolizing purity and diamond-like brilliance. Hand-drawn waves resembling script lettering add a living, organic character that emphasizes Eva’s philosophy of using eco-friendly products.
Along with the complete visual rebranding, we also created a modern website that gives the brand a space to showcase its services and allows Eva to connect more effectively with clients seeking premium cleaning with a personal touch.
Visual Identity and Website Reflecting the Luxury and Uniqueness of the Brand
When creating the visual identity for Cheltenham Shine Cleaning, I aimed to capture luxury, cleanliness, and a personal touch in every detail. Eva, the brand owner, came with a clear vision — she didn’t want typical cleaning symbols like brooms or bottles of cleaning products, but a visual that would reflect the premium quality of her services along with an eco-friendly approach.
The colors used in the branding and on the website are bright orange, yellow, and brown — bold yet warm tones that stand out from the usual blue shades often used in cleaning services, which typically symbolize cold cleanliness. This color palette emphasizes the brand’s natural, lively, and luxurious character.
On the website, I highlighted key words like “in Cheltenham” using script fonts, emphasizing the elegance and exclusive nature of the brand. The website was built in WordPress using Elementor and includes a booking system for easy management of appointments.
Additionally, the site is integrated with SEO and Google services, helping the brand reach its target audience more effectively and ensuring a professional online presence. The overall design is clean, clear, and user-friendly, allowing customers to easily access and enjoy the premium services offered by Cheltenham Shine Cleaning.
Closing Thoughts – Building a Genuine and Strong Brand
Creating the brand identity for Cheltenham Shine Cleaning was about capturing the unique blend of luxury, purity, and personal touch. It was more than just visuals — it was about crafting a strong yet gentle expression that reflects Eva’s values and her brand’s philosophy. I’m grateful to have helped bring to life a brand that is not only beautiful on the outside but also authentic and ready to connect with clients seeking truly premium cleaning services. Cheltenham Shine Cleaning can now shine with its own unmistakable light.
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