When creating the visual identity for Hummingbirth, I wanted to combine gentleness and strength into a visual language that radiates calm, a conscious approach to birth, and feminine energy. Michaela works in the field of hypnobirthing — a topic closely linked to trust, relaxation, and the power of the mind. The entire concept was developed with respect and a deep immersion into her vision.

Initially, Michaela wanted a logo featuring an illustration of a pregnant woman, but after consultations, we agreed the brand needed something more universal, poetic, and timeless. The symbol of a hummingbird emerged as the perfect metaphor — delicate yet strong, constantly in motion, and full of life. In the logo, I focused on the shape of its tail feathers — which naturally form the silhouette of a fan, evoking both protection and the presence of a baby. At the center of the logo is a white heart — a symbol of life, love, and the miracle of birth.

The logo is visually striking yet remains balanced and elegant. With the bold color palette Michaela personally chose, it creates an unmistakable first impression. To make the colors and brand stand out, the website was designed in a minimalist style — it is clear, easy to navigate, and allows Michaela to focus on what matters most: writing blogs, sharing experiences, and building trust with expectant mothers.