HUMMINGBIRTH
Rebranding and Website Creation for Hummingbirth
Industry
Health & wellness
What I did
Logo & branding
Website redesign
UX consultation
Redesign and New Identity for Hummingbirth
Hummingbirth is a brand focused on conscious and peaceful childbirth, founded by Michaela — a certified hypnobirthing specialist based in the UK. Initially, she operated under the name Crazy Happy Motherhood, where she shared personal experiences and practical motherhood advice.
Although the blog had built a loyal community, the name and overall branding no longer reflected Michaela’s evolving work — her desire to help women experience a calm birth filled with trust in themselves and their bodies. From the start, it was clear the goal was to transform the brand into something gentler, more mindful, and aligned with the philosophy of hypnobirthing.
The result is Hummingbirth — a name inspired by the rhythm of breath and the gentle power of the hummingbird. Alongside a complete visual rebranding, we created a new website that offers a soothing digital space for Michaela’s articles, resources, and story. The new platform enables her to better connect with expectant mothers and communicate her message with clarity and visual harmony.

Gentle and professional website with soul
When creating the visual identity for Hummingbirth, I wanted to combine gentleness and strength into a visual language that radiates calm, a conscious approach to birth, and feminine energy. Michaela works in the field of hypnobirthing — a topic closely linked to trust, relaxation, and the power of the mind. The entire concept was developed with respect and a deep immersion into her vision.
Initially, Michaela wanted a logo featuring an illustration of a pregnant woman, but after consultations, we agreed the brand needed something more universal, poetic, and timeless. The symbol of a hummingbird emerged as the perfect metaphor — delicate yet strong, constantly in motion, and full of life. In the logo, I focused on the shape of its tail feathers — which naturally form the silhouette of a fan, evoking both protection and the presence of a baby. At the center of the logo is a white heart — a symbol of life, love, and the miracle of birth.
The logo is visually striking yet remains balanced and elegant. With the bold color palette Michaela personally chose, it creates an unmistakable first impression. To make the colors and brand stand out, the website was designed in a minimalist style — it is clear, easy to navigate, and allows Michaela to focus on what matters most: writing blogs, sharing experiences, and building trust with expectant mothers.


Closing Thoughts – Building a Genuine and Strong Brand
Creating the Hummingbirth brand identity was a deeply meaningful and intimate process for me. It was about more than just design – it was about conveying a sense of safety, trust, and the delicate emotions behind the journey into a visual language. I’m grateful to have helped Michaela craft a brand that resonates with her not only outwardly but also internally – a brand that can now fully blossom and touch the hearts of future mothers.
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